Browse the internet or Amazon and you find tons of examples of book covers, website design, and videography. Writing in a profitable genre is one of the most important choices you can make to determine the financial success of your book or online course. For those of us without the advantage of a big publishing house behind us, online and diy publishing has its own unique challenges. One of them is material topic. Certain areas and subjects are easier to approach and develop a solid following for.
Many of the broader categories are so well covered or cornered, they are nearly impossible to break into. Celebrity gossip, for example, is not one I can recommend. Unless it is an undying passion and goal, you could spend your life writing about it, and garnering no readership.
Moreover, with lack of solid editing and editorial staff for your book, blog or course, the overall quality of your writing and graphics will have a tough time competing with big ones. Consider the layout and cover design compared to that of professionals.
To counter some of these shortcomings, find a subject that hasn’t been thoroughly covered and become a specialist in that niche. In some cases, the area may have a small number of readers, but if yours is the only book in its category, that’s okay.
Placing your energy on a specific topic instead of a general read invites an audience that‘s been waiting for someone to speak to them. Writing in an area with little competition makes it easier to get footing and rise to the top.
If you’re interested in a broad topic and I cannot convince you otherwise, tailor your book or course to speak to a niche audience on the broad topic. This could mean a certain demographic—highly specific. A cookbook for gluten intolerance, for example.
I recommend browsing through all of the books in your “general” topic category. Once you get an idea for what’s already put there, find a way to speak to a group with highly specific needs.
Based on a thorough examination of the books on Amazon and the sales results over a period of time, specific is better than general. To read more about the subject see our other posts. For information on book or web layout, I recommend simply looking at successful examples.